In 2019, exposure for a business is almost as good as currency. Indeed, companies with a highly visible digital profile hold a huge advantage over their competitors that operate in comparative anonymity. After all, the more people who recognize your brand, the more potential customers you can reach. As such, professional marketers have begun to prioritize the production of viral content for businesses. While creating viral content might sound like a simple enough plan, doing it successfully is quite difficult. Thankfully, these four tips will help you create business content teeming with viral potential. Check them out here:
Keep it Relevant
It can be very tempting for businesses to attempt to create viral content that has nothing to do with their industry or their organization. After all, lots of viral content is topical –– it involves what’s currently happening in the world of sports, politics, pop culture, or national news. Yet, if you can’t make a reasonable connection between a topical event and your brand, then don’t try to manufacture one. Instead, stick to content that is relevant to your industry, first and foremost.
Videos and infographics are much more likely to catch on as viral content than a blog post or a piece of long-form content. Remember, viral content is something that is meant to be consumed quickly. So if you’re looking to create a post with widespread appeal, then be concise and precise in your implementation and presentation. Never underestimate the power of a short video or engaging graphic.
Everyone loves a good laugh. Still, there’s a big difference between organically produced humor and the kind of staid jokes businesses typically use in videos or written content. Only use humor if your brand can actually pull it off. Many professionals have damaged their standing online and embarrassed their company by trying to make a funny video that falls flat.
The reasons why a Facebook post might go viral are usually different to why a video on YouTube blows up –– which are both different to why a Tweet might gain lots of traction. Given that fact, it’s important for social media marketers to tailor their efforts to fit unique platforms. It’s also crucial that they manage and monitor their social media activity so as to protect their company from external threats or compliance infractions. For more on that subject, contact a company like Brandle.
The Bottom Line
At the end of the day, gaining thousands of followers in a single day with a viral effort can be a great way to promote your business. But it’s not the only way. Sometimes, simply focusing on writing quality content is a more cost-effective strategy than attempting to create viral videos. Keep this in mind if your team is struggling to produce eye-catching material. There’s nothing wrong with going back to basics.