5 Essential Marketing Skills You Must Perfect


A marketing expert earns a handsome amount. The average salary of a digital marketing specialist is $49,970 per year in the U.S.

Marketing as a profession is very competitive, and companies are looking for top marketing professionals to take their business to the next level.

Becoming one of the best marketers requires you to sharpen your existing skills and learn trending crafts. Let’s look at the top five marketing skills that you can master to position yourself as an industry leader.

1- Data Analysis 

Today, statistics form the basis of decision making. Marketers choose the best marketing campaigns based on the available data about their target customers.

By the end of 2020, the number of available bytes of data will exceed by 40 times the number of observable stars in the universe.

Data-driven marketing has proved successful in most of the competitive economies.

You should be equipped to use data metrics to analyze the market and develop the best marketing strategy for your business. Measure and examine your existing plan to determine if it is going to be the most effective.

Tools like Omniconvert can help you analyze your data and come up with variables you can use to make the right decisions when launching a marketing campaign.


However, as a marketer, you should know how to use the data to your advantage.

2- Social Marketing 

Large and small companies are investing more resources and personnel into social marketing.

Unlike in the past, when marketers would simply post content on social platforms and wait for the target audience to react or comment, today, companies are going the extra mile to ensure the message in the content reaches the audience.

Marketing on various social platforms is becoming prevalent, and marketers must sharpen their social marketing skills.

As a marketer, you should create your own way to communicate with your target customers on social media platforms like Facebook and Instagram.

Learn how to encourage industry influencers to share your content and drive more traffic to the client website.

Companies are looking forward to hiring marketers with exemplary skills in social marketing. Marketers who understand how to apply data analytics in their digital and social marketing strategies are more likely to get hired faster.

If you want to stand out from the crowd, you should master managing your social media posts and online presence.

3- Customer Retention 

Another skill that you have to sharpen as a marketer is the ability to establish strong customer relationships and retain them. To form a loyal customer base, you must create organic relationships with individuals.

That means going the extra mile to listen to what customers like and provide that in the type of content you post and the products your business delivers to the market.

Listen to what your customers say, especially on your site’s comment section, third-party review websites, and social media platforms. Pay attention to negative feedback and take note of what customers don’t like, and try to make changes accordingly.

A lot of negative comments by customers about your business mean that your marketing strategy is not efficient. It’s time to go back and change your marketing plan.

You must find out what exactly your target customers are looking for whenever they go online or visit your website. There are a lot of adverts online that seek to capture customers’ attention, and having the best pitch online improves your chances of landing more loyal customers.

Carry out a little survey to find out what your customers want. What kind of products do customers want? Are the customers happy with how the business is responding to their complaints?

Knowing what your target audience wants helps you choose the best marketing strategy that focuses on customer retention.

4- Create Multifaceted and Quality Content 

Content creation is yet another must-have skill for every marketing professional. Creating and posting multifaceted and quality content helps you improve your website’s visibility on search engines.

Although most companies focus on one key marketing channel that helps them get more customers, their marketing teams must focus on coming up with a range of platforms that they can exploit to boost customer acquisition.

Creating quality content alone is not enough. You have to sharpen your content marketing skills. Choose the best marketing channels that will help you present your content before your target audience and increase visibility.

Also, publish new content regularly on your website to provide more information about new products and services that your company is offering. Keeping your customers updated boosts your conversion rate.

5- Search Engine Optimization (SEO)

Every marketing professional should have the necessary SEO skills. SEO includes all the techniques that you can apply to ensure your website ranks at the top of search engine result pages (SERPs).

SEO also helps in offering a better user experience to your website’s visitors. There are three types of SEO:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

If you don’t have SEO skills, you can learn by seeing what your fellow marketers are doing or read online resources on SEO. However, make sure to apply your learnings on a website to further sharpen your skills.

SEO influences the type of content you will be publishing on your website and is a never-ending process. Marketers who are well-versed with SEO tend to create better content that performs well in search engines and generate a higher ROI.

Final Thought 

Marketing is never easy, especially if you don’t have the right skills to outdo your competitors. Every marketing professional must sharpen their basic marketing skills and strive to learn something new.

The five skills highlighted in this article are some of the most fundamental ones that every marketer should strive to perfect if they want to create a name in the digital marketing field.

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