A common question a lot of web development agencies get asked is whether they offer SEO services. After all, the next step after launching a website is ensuring that the right people see it and SEO helps with that. Offering SEO services can open a new revenue stream for web development agencies. However, a lot of web development agencies do not have employees who can handle SEO. If your agency is in this position and would like to include SEO services in your portfolio of services, using white label SEO services could be a great option for your agency. In this article, we will look at the different SEO services you can offer your clients through a white label SEO service provider and the types of clients different services suit.
Search Engine Optimization
Almost everyone uses the internet to find information as well as different product and services. Most people trust and click on websites and pages that appear on the first page of search engine results. By appearing on the first page, your clients get access to a wider audience and a better return on their SEO investment.
General search engine optimization is great for any company that sells online. It can also be incorporated into your clients’ wider online marketing strategy and is an absolute must if you decide to offer SEO services.
Social media allows companies to make connections and expand their audiences. Being found on social media is becoming almost as important as being found on a search engine because it allows your clients’ potential clients to reach them directly.
Social media marketing and optimization are great for companies that want to have greater online visibility. It is also a great way to receive additional traffic, launch a brand, and build trust among the people who need their products and services.
Although your clients might prefer to have a large number of people visiting their websites, having the right people visiting their website is a lot better. The right people are those who are closest to a business, especially if it operates a brick and mortar store or are contractors offering specific services.
A white label SEO service provider that offers local SEO services can help your clients’ businesses get listed on Google My Business. Google my business has limited space, and this is why it is so important to get to the top of these listings for local searches.
Local SEO is a great option for businesses that need to attract people in the same locality as your client’s businesses. Clients who offer specialized services such as plumbers or other contractors, doctors, and dentists can benefit a lot from local SEO.
Google Ads and Pay Per Click (PPC)
Running Google Ads and Pay Per Click ads is a great way for your clients to get visibility in search engine result pages. Ads offer instant online visibility and are great for clients who want to reach a large number of people once their websites are launched. The only limit to the reach and visibility your clients can get is their budget. Running ads and PPC campaigns is a great way for your clients to get immediate leads as they wait for the long-term benefits of other SEO strategies.
Ads and PPC are great for clients who are in a very competitive industry or market and need to get visibility quickly by standing out. Ranking for very competitive keywords in a crowded industry is a long-term strategy that some businesses cannot afford, and for these clients, ads and PPC campaigns are the best short-term option.
Google says that it ranks web pages depending on the quality of the content on these pages. While content creation is a long-term strategy, it is still a great option. This is because if your client’s website has high-quality content, they will organically rise to the first page of search engine results and stay there for a very long time.
In addition to original content, the white label SEO provider should also be willing to revise older content, so it remains relevant. These changes are noted by search engine spiders can give your clients’ websites a traffic bump once they go live.
Content creation is great for clients who are in industries where they need to explain things, give visitors a lot of information, or warm their visitors up before they convert into paying customers. Clients in industries like pet food, supplements, manufacturing or similar can benefit immensely from posting high-quality content regularly, now and in the future.
Although all the different SEO services we have discussed above for different types of clients and businesses better, nothing is stopping you from finding a white label SEO provider who provides all these services as a package. By doing this, you will be offering your clients a lot more value while increasing your agency’s potential revenue.