Content marketing is on the lips and minds of almost everyone. Content marketing has always been considered the number one practice when it comes to the best SEO practices. Content marketing played a major role in launching the internet and creating one of the most significant technological inventions in the modern day. Many people know the term content marketing; however, most do not understand what is involved when it comes to content marketing.
Content marketing was the reason that an internet search was created. Before the internet became so cluttered with ads, the content was how traffic was driven to websites.
Even with the boom of digital marketing, SEO strategies and ads, the content remains the premier driving forces for customers (traffic) and sales on websites across the World Wide Web. Rather than declining, content is essential to effective digital marketing strategies.
Why Content Is Vital for Shopify eCommerce Stores
When you create an exceptional piece of content, it can continue to thrive on the internet. Unique content continues to drive leads, traffic, and sales for many years to come. It will be shared across social media, and naturally, develop backlinks and referrals to a website.
When you create amazing content, a chain reaction occurs. The more informative and engaging the content you produce is, the better the response it will get. This is why it is vital that you carefully construct content and use content marketing strategies for Shopify eCommerce stores.
Content marketing continues to work and make you money, no matter the time. Evergreen content is content that does not age and continues to provide pertinent information for visitors. When content marketing is properly used for Shopify eCommerce stores, these stores will continue to gain traction and grow. Let’s take a look at the best content strategies that will help boost traffic to your Shopify eCommerce Store.
1. Bold Headlines
The first thing that should be done is to write an amazing headline. Headlines can have a colossal impact on search engine result pages (SERPs). The more attention you can attract, the more powerful your content will be.
2. Write Content Using Power Words
Power words are words that convey emotions and appeal to a person’s different senses. Words that cause a powerful reaction and moves people are power words. Examples of power words including amazing, killer, miraculous, explosive, astonishing, etc. You have probably read these words in the content before and experienced the emotions that they are designed to create.
Be aware that using too many power words can appear spammy. You must find a balance on how many power words to use and where the words should be placed to create the most impact.
3. Be Sexy
Sex really does sell. However, you should tread carefully an not go overboard, be offensive or be inappropriate. You can use a few sexy headlines to help draw traffic to your eCommerce store. Remember when it comes to sexy headlines less is more.
4. Be Intriguing and Mysterious
Everyone loves a little bit of mystery as it can add spice and intrigue into their mundane lives. Therefore, do not include all of your information in a headline. Spark your readers’ curiosities by introducing an issue and promising a solution to their problems without giving it away.
5. Blow Their Minds
Many websites do not get the attention they desire using conventional methods. This is where you need to think outside the “box”. Be edgy, be shocking. Drop your filter and write amazing content. Write about things that your users would not expect to find on your site. When doing this, make sure that you provide concrete facts and data to back up your information.
5. Gather Information
Subscribe to websites that are similar to your sites like QuickSprout, Content Marketing Institute, Copy Blogger, and Social Media Examiner. Look at their headlines and determine the ones that are getting the most shares and Tweets. Don’t be afraid to experiment. Any mistakes that you make can be learning experiences.
6. Create Informative Content
You want extraordinary (fruitful, abundant, creative, informative and bountiful) Shopify eCommerce content. People want content that engages them and appeals to their senses. If you know what appeals to your audience, the content that you produce will spread like wildfire. Create unique and informative Shopify eCommerce content that will grab and keep your traffic’s attention.
7. Create Viral Content
How can you determine if your content is worthy of going viral? If your content provides high-quality information, your content will spread all by itself. Provide your audience with information that can help them improve their life. Offer a special deal or content that is amazing.
Developing content that will go viral is one of the most important things you can do. This will help compel your visitors to share your content with others. Fora Shopify eCommerce store, it can be challenging to create this type of content; therefore, you want to ensure each blog post is the best in your industry to increase the likelihood that it will be shared.
8. Create Long Posts
Many people believe that internet users are simply lazy and do not want to read long posts. If the content is not valuable, visitors will leave; however, if the content is worthwhile, valuable and newsworthy, visitors will stay on your site and read your content.
Search engines love content that is long and filled with valuable information, which will help you rank better and drive even more traffic to your site.
9. Create and Use Visual Content
Tweets that contain images receive 89% favourites and 150% more retweets than those that do not contain images.
You can use images from Twitter and other social media sites; however, it is recommended that you get creative and create your own authentic images or videos. Who knows, your idea may be the next challenge that spreads around the world!
10. Arrange and Organize Your Content Marketing Strategies
Many Shopify eCommerce businesses are aware of the importance of content marketing; however, many do not know to create such content. Very few eCommerce owners have created a content marketing strategy that actually works. Once you learn how to streamline your content for digital marketing platforms and social media platforms, the sky is truly the limit.
No matter the type of business you own, you want to learn how to create valuable content that will be shared to increase your outreach. Your content should be unique so it will rank high on search engine results pages. Finally, you should monitor your content to see which type of content your visitors prefer. Doing all of this can help you succeed in today’s competitive online world.
11. Develop a Content Calendar for Your eCommerce Site
You want to develop a timeline for your marketing strategy. Create a calendar that includes short term goals, topics you want to create content for, and long-term goals. Your calendar will help you develop a content creation plan that will work for your Shopify eCommerce store and help make it successful.
As you learn more about your target audience, you will be able to tweak your strategies so they are customized to your audience. When you begin a new strategy, you want to ensure everything you produce is the best quality possible. Don’t just create content so you can post something…create something that your visitors want.
12. Repurpose Your Content
You want to create content that will be shared and added to. For example, do an overview of an item and then add a second post that goes into more depth.
Going back and reading over the content that you have created and made any necessary changes can provide you with unique, new content that your visitors will want to share with others. Finally, post at different times so you can reach different time zones with fresh content.
Begin applying these tips to boost traffic and more importantly sales to your Shopify store.