When it comes to marketing, especially digital, it can be quite a while before you start to see the change and effect that you desire. In fact, months can pass before your campaigns start to come to fruition. So, in the meantime, it’s important to keep ‘quick win’ ideas constantly rotating through your larger digital marketing workload. As, this way, you can see smaller, shorter term, success alongside your more widespread goals.
So, with that in mind, here are some of the easiest wins you can achieve in your digital marketing campaigns right now.
Audit Your Site
First things first, you should audit your website and understand the strengths and weaknesses it may have. A site audit can also be a great way for you to establish what your ‘easy wins’ actually are. So, by doing this first you can make the rest of your work that much easier for you to accomplish.
And, better yet, the issues that may arise in your audit don’t have to be expensive to change or implement. With a little bit of research, you very well may be able to implement some of the changes yourself. Especially if they are in relation to SEO, social media or anything along those lines. As, fundamentally, they are very much DIY-able. You only need to understand the basic concepts.
One thing to be wary of is, if you’re not a digital marketing professional, you may require someone else to do the audit for you. And in these instances they may try to sell additional services to you. In which case, it is important to try and avoid this ‘upselling’. Instead, pay for the audit and only employ their services afterwards if it’s right for your business.
In terms of one quick win that will likely be beneficial both in the short and long term, you can implement more targeted SEO campaigns. Which, on a local level, can actually produce great success.
When it comes to local SEO it’s important to understand where and when you need to optimise your pages. Especially when it comes to products like Google My Business. This is how people see your main info: location, contact details, opening times, etc. So it is important to set this account up or claim it to ensure the data is as accurate as possible. Doing so is quite simple, the only thing you will have to wait for is Google to send you a postcard verifying your address.
Outside of your GMB page, there are a number of local digital marketing avenues to explore. For SEO, in particular, you can target your keyword research and page optimisation on a solely local level. This means targeting terms such as “app development london”, for example, where location is specifically part of the keyword.
If you are struggling to find success on a national level, then turning your focus to local SEO and other localised digital marketing strategies can actually be a good first step.
Do you often get high levels of traffic, but poor overall conversions? It may be that your service or product is expensive, causing the user to leave the site in order to consider the purchase. But they then forget all about it. In such cases, you may be able to recapture their interests via a targeted ad campaign. This technique is known as retargeting.
There are a number of methods to set up this type of campaign. But, AdRoll tends to be an easy to use software to gain the desired results from this method. All you need to do is set the parameters for your campaign, i.e. a specific interest level (someone who has visited more than 4 pages) or someone who has landed on a specific site page. Create some engaging banners to draw the customer back and you will start to see results!
Ultimately, retargeting is a great way to try and reclaim lost conversions or potential leads. If your traffic is high but conversions are low, this can be a good way to try and combat this.
When it comes to social media, it is important to have long-term goals in mind. As gaining a following and producing content which people engage with is quite difficult. You will likely be growing and engaging with your audience over a long time before you achieve full success.
Engagement on social media can be quite low and hard to actively grow without long-term effort. Therefore, you need to try and improve your social activity to entice engagement. This means strategies such as:
- Q&A Sessions
- Share Content (Other Than Your Own)
- Create More Visuals
- Engage with Customers
- Make a Poll
On their own, these tactics won’t necessarily gain you lots of new followers or increased engagement. But a concentrated effort over a longer period of time will, hopefully, reap such results. They are small, easy, wins which will lead to a big win eventually.
If you have success in certain campaigns, a high-performing landing page or other such areas then you can replicate this across other channels. A high performing organic blog, for example, may make a good social post or vice versa.
Success is measurable in a number of ways. So, when you notice more traffic, increased engagement or better conversions off of the back of a campaign, it is vital you replicate it. As by doing so you can identify and work on easy wins to ensure your success continues moving forward.
Overall, easy wins need to be identified and implemented in all stages of your digital marketing efforts. Whether day one or day one-thousand-and-one, easy wins can help to grow and sustain your digital marketing over time. Seek out the easy wins today and secure this success for tomorrow.