After you have written an effective press release with all the useful information, the next step is to spread the word out. Many people go for free press release directories, which is certainly not the optimal choice.
You can email the press release to journalists. However, you may not have a contact list of the reporters. So, the best option you have is to send it to a press release distribution service.
There are many such services available both online and offline, the question is “how to choose the best press release distribution services?” Read on!
1. Check the Traffic
First, you need to check the number of visitors a press release distribution service has daily. This information is usually given on the official website of the service company. If you don’t find it, you can use Alexa’s Traffic Ranking info to identify the number of visitors.
Although this is not the only criteria to choose the best press release distribution service, when the service website has a significant amount of traffic, it becomes more visible to search engines. This also means the distribution service is watched by other websites.
2. Look for Distribution Channel
You need to look for media outlets, sites, and newswire platforms offered by the press release distribution service. In certain cases, you will have to compare the membership levels. For instance, a standard level or package may provide access to a few channels.
On the other hand, the premium package or membership adds more channels that you can choose from. You can also check if the company offers local distribution options or state-by-state distribution.
3. Analytics and Add-ons
The best press release distribution service offers add-ons and analytics features. For instance, these features include adding images, graphics, video, and link to your press release. You must also check whether or not the service offers social media support, sharing, and publication.
Does the press release distribution service offer to add a logo to your release? Similarly, another important factor to look for is the analytic feature. With this, you can easily track and measure progress/success.
With data analytic feature, you can evaluate performance data for your press release. Does the service provide a dashboard? Usually, a dashboard allows you to manage your press releases and create reports based on data from the analytics.
Choosing the best press release distribution service requires you to compare features that go in line with your specific requirements. At the same time, you need to analyze whether or not you can afford the advanced features offered by the service.
Some services are expensive, others are cheap – but paying more does not translate to the quality of the service. Never go for a free service as they are not reliable. So, you need to choose a service that is both high-quality, feature-full, and affordable.
In conclusion, a press release distribution service is beneficial when it comes to communicating with your target audience, SEO, advertisement value, branding, and public disclosure. You can use the above factors to choose the best press release distribution service. Good Luck!