If you want revenue to lead to profit, then you need to generate leads for your business. With competition tougher than ever, it’s imperative that your businesses’ lead generation services are in line with the latest trends in order to successfully produce the most leads for your business. So, how can this be achieved in 2020? Fortunately, we have created a guide to help you successfully accomplish this, below.
Optimise On Page Content
Online lead generation must start with your website, so the on-page content that you create needs to be optimised with keywords that have decent search volume to help drive traffic to your site. These keywords must be trending and suitable for the page and site it is going on. By adding the keywords into the page title, meta description, H1, H2’s and the content, the page will be fully optimised and rank better in Google. In turn, as the rankings increase, this will help to improve visibility of the site and hopefully generate more leads for your business.
Engage With Leads Directly
It’s important that you engage with leads directly through forums, help centres, live chat forums, so customers can ask their queries and get a response as soon as possible. A lot of businesses tend to use in-direct engagement, such as FAQs, which isn’t an effective to engage leads. Potential customers like to have an interactive experience and build a relationship with a business before opting for the service or product. Therefore, ensure that you provide your audience with an easy way to contact you directly.
Use LinkedIn For Marketing
LinkedIn is perfect for social networking with businesses and can be a great platform for attracting news clients to your business. On this social platform you can publish content to your target audience who is already engaged.
Utilise Email Marketing
As previously mentioned, you need to use direct engagement, as opposed to in-direct. Email marketing is the perfect way to achieve this. When creating email content to generate leads you need to consider:
- Including a call to action button
- Embedding images
- Enticing subject line
- Concise content
- Including social media links
Reach Out To Influencers
Social influencers are becoming more popular, as they use their social platforms to showcase products and services to their followers. Therefore, reach out to find influencers who your customers will respect and look to for inspiration. These influencers will help to improve brand awareness, enrich your content strategy and effectively reach out to your target audience.
Contribute To Forums
If you want to get to know your audience better and increase lead generation, participate in forums regularly. It’s important to create a good relationship with your potential customers, so it’s easier to contact them with an offer.
In addition to contributing to forums, to get your name out there, write comments on blog posts, as this will also help to generate leads.
As you can see, there are several ways to successfully generative leads in 2020. Keep up with the latest trends to ensure that you stay ahead of the curve.