Shopify is one of the most popular platforms for people who want to start an ecommerce venture. However, just because you have a solid platform, it does not mean that you will have an easy time making money.
An online business requires a lot of time and patience. And even then, you will find that things are not necessarily working in your favor. On the other hand, taking that first step and starting is always the most difficult part.
If you believe that ecommerce is something worth your while, and you are unhappy with your current salary and want to make additional income, then do not hesitate and go for it. Here are some suggestions that will help you with making the most out of a Shopify store.
Suggestion #1 – Invest in Shopify Ads
You can look to invest some money in Shopify Ads. Sometimes, other marketing methods will not allow you to reach that many people, but Shopify Ads can.
Moreover, the method does not require that much time once you get the basics down. You can automate the campaign and enjoy what would be another solid addition to your marketing channel list. Provided that you get the right tools for the job.
Shopify Ads with the best ROI will bring more customers and will do so at an efficient rate. You should always strive to use different marketing methods. If Shopify Ads are something you have overlooked, it is time to make some changes.
Suggestion #2 – Offer Different Products
When you start, sticking to a single product is usually the best strategy. Having too much stuff to deal with is time-consuming, and a lack of experience with ecommerce will also be an obstacle.
Nevertheless, once you get in the groove of things and start to make your first sales, always have the intent to scale. Look to introduce new products so that the customers have more to choose from. This is a common business practice.
Suggestion #3 – Create Custom-Made Merchandise
Print on demand business model allows brands to make use of custom-made merchandise, such as t-shirts, mugs, phone cases, or calendars. You can either sell these products on the store or use them as a means to raise brand awareness.
How? Small knick-knacks can be added as a complimentary gift to purchases. Plenty of stores include mugs or other merchandise. And since this merchandise has the brand’s logo on it, it becomes another form of advertisement.
Suggestion #4 – Advertise on Social Media
Social media platforms are one of the best channels for marketing you can find. There are Facebook and Instagram, two that receive millions of active daily users. But you can also look for other platforms and not limit yourself to just those two.
Websites like Reddit and Quora, while not necessarily social media, are also valuable because they provide a lot of opportunities to promote your business.
One thing to keep in mind when marketing on social media is not to spam too much. Be it your own page or a group with a lot of members. Most people do not appreciate aggressive tactics. Not to mention that you are likely to get banned from certain groups for spamming too much.
Suggestion #5 – Work With Influencers
Influencer marketing is another channel that should be explored more. If you ask other brands what they find to be the most effective marketing method, a lot of them will mention influencers.
If you can manage to find an influencer with the right demographics, you stand to gain a lot of potential customers. Even a simple shoutout can make a world of difference.
Social media is probably the best bet of finding the right influencer or two. At the same time, you have the option of checking out influencer-specific platforms.
Also, do not worry if you are unable to find someone with millions of followers. Micro-influencers are fine as well. In fact, they could be a better option because the price is not that high due to a lower number of followers.
Try to maintain good relationships with your influencers. Finding someone reliable can be difficult, and your cooperation does not have to end after a single promotional post.
Suggestion #6 – Ensure the Best Customer Experience
Customers who are unhappy will not bother returning to the store. And they will certainly not recommend your business to friends or family.
Aim to provide the best customer experience. Have a responsible customer support department. Create a loyalty program for your best customers. Offer different payment options. The more effort you put in, the better off your business will be.
Suggestion #7 – Focus on Search Engine Optimization
Search engine optimization is a cornerstone for most brands. Hire someone who can create a long-term strategy and get you in the top pages of Google and other search engines. Organic traffic is what you should strive to get as much of as possible.