CTV is an online form of advertising that is relevant to a certain target group. The ads often allow the viewer to skip them after a 5 to 10 second intro. And while that might seem like a poor form of advertising, many companies are finding out that it works.
With the growing popularity of streaming content on TV, advertisers who were once using broadcast TV and commercials as their main marketing strategy had to find a way to keep up with the changing times. Connected TV advertising has helped many businesses get the word out to their target audiences all without losing profits due to these changes.
What are the Benefits of CTV Advertising?
With CTV advertising you can reach out to potential customers that linear TV advertising may have missed. And for the most part, CTV is less than the traditional television advertising cost.
Here are a few more benefits of using CTV advertising and why you should consider using it for your company’s marketing needs.
Excellent Targeting Capabilities
When using connected TV advertising for your audience targeting, you can make sure that all your advertising dollars go toward getting the attention of customers who are the most likely to buy your product or service.
Growing Audience
This form of advertising targets the growing population of millennials and other TV viewers who have decided to cut the cord and choose streaming content over satellite or cable.
Easy to Monitor Results
This easy to use, programmatic platform allows advertisers to monitor and measure their results of their CTV campaigns. They use resources such as digital and traditional metrics as well as video completion rates to find out how many people are viewing their advertising content.
Connected TV vs. OTT
OTT is similar to CTV in many ways. Originally this focused on delivering ad content over major platforms such as Amazon, Hulu, and Netflix. But now that there are hundreds of streaming services out there that cater to the many different niches of TV viewers. Whether you love sports or horror movies, you can find a streaming channel to subscribe to. And advertising on these channels helps companies narrow down their target audience even more.
As viewers from every age demographic tune into OTT content, advertisers are finding out about new ways to target and align with their primary audiences. With OTT options, they can pinpoint the right audience to view their company’s advertisements and get the best results.
Learning more about CTV, OTT, and other forms of advertising can benefit your business in more ways than one. If your business could use a new marketing strategy, it would be worth your time to look into your connected TV advertising options.
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