Promoting your flooring business online can be a daunting task, especially if you’re a new player in the industry. Doing it right can tremendously help your company to succeed and grow. Here are some tips on how to successfully market your online flooring business online.
Take Advantage of Visual Platforms
A picture is worth a thousand words, they say. Using pictures is an extremely powerful marketing strategy when used properly. Showing photos of your services and products help potential customers to visualize them better. Unlike walls of text, pictures can grab your prospective clients’ attention within a few seconds. This is why using relevant, interesting, and attention-grabbing photos are crucial. The question is, where do you post these photos? You can utilize social media networks, like Facebook and Twitter, and websites such as Pinterest.
In the flooring business, you have so much beautiful work to display. This is why using pictures may have an edge on other marketing strategies. For instance, company owners may opt using Google Search Ads for marketing. Not only does it cost higher, but it also presents only a wall of text. By using platforms such as Facebook Ads and Pinterest Ads, you can showcase your services and products. Unlike Google Ads, they also cost cheaper.
Remember that your aim when using this marketing strategy is that you want people to see images of your products, like ceramics, bamboo flooring materials, both wood and plastic decking boards, etc. This is why a landing page is essential where they can view more information and photos of your business.
Know Your Target Customers
To be successful in any company, you must know who your target customers are. Will you be supplying for individuals or private contractors? Are you offering specialized services? You can save time, effort, and money by knowing who your target clients are.
Aside from knowing what type of people or corporations you’ll cater to, it’s also equally important to know how to target them. As previously mentioned above, you can use Facebook and Pinterest Ads for Retargeting. This is why you keep seeing the same type of ad on Facebook and Pinterest after you click on one.
Youtube is also effective in reaching out to your prospective clients. Not only does it presents your offers and services in visual form, but it also allows customization. For instance, your ads can be played only to a selected age range. You can also choose a specific country which you can show your ads to. Making a channel is also possible and effective but may take additional time to set up and maintain.
Communicate with your customers
Keep an open line of communication with your past and current customers. This way, you can present offers like referral programs and seasonal discounts. It may take a while for a client to buy your services and products again. But if they do, make sure that they will still consider you as their first option. You can also remind your past and current clients about maintenance. When they want to avail your service again, they’ll be able to do so if you regularly message them through emails or SMS.
Ask for Feedback and Testimonials
Take advantage of your open communication with your clients to get valuable feedback after a project or a sale. When given good praise, ask their permission so you can post their comments on your websites. If you receive criticisms and negative comments, consider the advice to improve your company. If possible, encourage them to post their review on sites such as Yelp or Facebook. By doing so, not only do you get proof of your excellent services, but it drives new customers as well.
Write Effective and Compelling Marketing Messages.
One of the most crucial tasks in online marketing is writing effective and compelling campaign messages. There are many players in the market. A prospect client should instantly know why they’ll choose you over the others.
Writing good marketing messages can be tricky. Most of the marketing messages are practically the same. If your written communications are identical to the others, chances are people will pay less attention. To illustrate, if you are the consumer and sees the same advertisement for different products, you’ll probably go for the lowest price and overlook the others. This is a bad thing unless you are the lowest seller in the market, which usually isn’t the case. Write powerful, unique, and compelling messages. Prospects will easily notice your products and services.
Learn Search Engine Optimization
Google and other search engines play a huge part in online marketing.
Google reports that there are 3.5 billion search queries a day. A fraction of those numbers searches for flooring services. To take advantage of this fact, you will need to learn Search Engine Optimization.
Search engine optimization is a collective term for techniques and practices to optimize web content to make their rank higher. Higher ranking websites appear on the first pages of a search query. Websites on the first page have more web traffic.
SEO is usually done by including possible phrases and keywords a prospect may type when seeking for a product or services to your content. For example, it would be best to optimize your website by using keywords such as “flooring services” or “flooring contractors”. Websites utilizing these keywords will rank higher than those who don’t.
There are many other ways to rank up your website using SEO. However, note that SEO continues to change as time goes on. The techniques effective right now may not be as effective in the future. It’s important to have an updated knowledge of the current practices.
Work with a Digital Marketing Agency
Marketing an online business can be daunting, especially for people who are new to online marketing. If you need help in starting your online campaign, get a digital marketing company to help.
Digital marketing agencies can do the majority of the work for you. They can make compelling and engaging websites and landing pages. They are trained experts in Search Engine Optimization, able to write effective content for your pages. They can also create impressive and relevant images and graphics. They offer various plans and packages to help your company gain an excellent online presence.
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