Are you looking to run a more effective Google Ads campaign and save the budget? If that is the case, you will likely need to rethink your strategy and look at how to improve the current plan.
It takes a while to get good at PPC marketing, but even if you lack experience, you can still take some steps to reduce the costs. And here are some tips for that.
Tip #1 – Use a Free Coupon
You can always save money by making use of a free coupon for Ad Words. Google AdWords Promo Code Generator is a great tool that will help you save money.
Getting a coupon will help you create a campaign for testing. Knowing that you did not pay any money makes it possible to test stuff that you would not risk otherwise.
Tip #2 – Set Expectations and Goals
Every campaign should have clear and defined goals. Instead of trying to cover every single aspect, look to create separate campaigns that are there to attract more visitors, get more sales, or increase the number of downloads.
Expectations should also be realistic. It is quite easy to lose motivation after you set for results that were impossible to achieve in the first place. Avoid the mistake of reaching for unattainable. Instead, slowly move forward and gain experience that will become useful later on when you are working with bigger budgets.
Tip #3 – Decide on Targeting Location and Demographics
A campaign needs a targeted audience. Do not assume that you can create a random ad, and people will be eager to click on it. Things do not work that way, especially when you have to go up against a competition.
Think about the demographics. You will not be able to create a good campaign without geotargeting. Some brands are looking to cover as much ground as they can and focus on an entire world.
On the other hand, there are those who have a primary focus on local residents. Targeting a specific demographic, no matter how big or small it is, is a more efficient method.
Tip #4 – Schedule the Ads
Ads can run non-stop, but if you are looking to save budget, it is better to find a time frame for specific days of the week and have the ads run during those times.
Think when your targeted audience is the most likely to spend their time browsing the internet. It will take a while to test these things, but testing is inevitable if you are looking to create an efficient and effective PPC campaign.
Tip #5 – Research Keywords
Keyword research is hard, and it is no surprise that a lot of brands hire people to carry out professional keyword research.
Good keywords are competitive, and when you lack funds, you will need to focus more on long-tail keywords. Even if you are struggling to find a set of keywords, do not give up. You are bound to locate good alternatives with enough research.
Tip #6 – Optimize Ad Copies
A good ad copy can be the difference-maker between people clicking and ignoring the ad. Mastering copywriting is hard, but with enough effort, most people can write an effective text for an ad.
Take some time and look at some other ads out there. Make sure that your call-to-action is strong and clear. Keywords should also be included.
Make use of ad extensions as those allow you to put more information without taking the space on the main ad text.
Tip #7 – Adjust Underperforming Ads
Campaigns can be adjusted in real-time, so whenever one is failing to meet your expectations, you can change it. It is easy to remove or replace keywords as well as modify some words in the ad text. There is no need to shut off the campaign and start it from scratch.
Tip #8 – Research Other Brands
Researching other brands is a good way to gain some insight into how they are working with PPC marketing. Put yourself in the shoes of an average person and look at their ideas.
Would you consider clicking on them? If you would, what makes their ads good? Can you use that in your campaign to improve things as well?
There will be a time when you feel like things are not working out, and you cannot find either motivation or inspiration to start a new campaign. But looking at how different businesses are doing might be enough to spark the interest and incentivize you to try again.
Tip #9 – Continue Testing
Pay-per-click marketing is all about testing. You will need to constantly adjust even the tiniest of aspects and try out as many different variations as you can before you create something great. And since you are limited with the funds, testing is even more important as you cannot splash money on the best keywords and go up against brands that have already established themselves in the niche.