The main advantage is the ability to build communication with the target audience where it spends more time. Today is online.
The Internet is crowding out television. If 30 years ago, tv was the main source of information and a channel for interacting with the world, today users like to communicate online – through applications, sites, and social networks.
In addition, unlike most offline marketing activities, digital marketing allows marketers to see specific, measurable results, and in real-time.
If you have given an advertisement to a newspaper at least once, you understand how difficult it is to track the actual number of people who are interested in your advertisement. And there is no reliable way to find out if this ad entailed sales.
Using digital marketing, you can really evaluate the ROI (return on investment ratio) literally for each marketing area. You can either have your own in0house marketing team or hire third-party providers such as VFMseo.
For effective digital marketing to work, you need an SEO strategy.
What exactly is Search Engine Optimization strategy?
SEO strategy is a large-scale program for achieving the most important SEO goals of a company (position, search traffic, attracting the target audience through search traffic). The development of an SEO strategy involves identifying the main goals pursued by potential customers of a promoted website, selecting the necessary methods to attract such an audience, determining time periods for major events, and resolving financing issues. SEO-strategy is formed on the basis of the analysis of competitors’ sites and the source data of a promoted site.
And here are some benefits of SEO strategy:
Website traffic analysis
Digital analytics software allows you to see the exact number of people viewing your website’s home page in real-time.
Among other analytics data, you can also see how many pages they visited, which device they used and, in fact, where they came from (from which resource).
This data will help you prioritize correctly. You’ll understand which marketing channels should spend more money and which ones less. This will optimize the budget and processes to improve the effectiveness of promoting your brand.
Effective Content and Lead Generation
Imagine that you created a brochure about your product and mailed it to people you consider to be potential customers. So this brochure is also a form of content, but offline.
But the problem is that you will never know how many people opened your brochure, but how many people immediately threw it in the bin.
Now imagine that you posted this very brochure on your website and sent it by e-mail. And you see how many people viewed it, how many people clicked on the link, and how many people became interested in your offer.
In addition, you can know not only how many people have made this or that action, but who these people are. You can track the gender, age, location and interests of these people.
All this data helps to improve understanding of your target audience and improve further marketing campaigns.
An effective digital marketing strategy combined with the right tools and technologies allows you to track all your sales, right up to the first digital customer contact with your business.
The tools and technologies I’m talking about are called attributive modelling. It allows you to track how people interact with your content or site and buy your product. This helps you make better decisions about your marketing strategy. Namely: which direction deserves more attention, and which elements of your sales cycle need to be further developed.