In the last decade, the cannabis industry has experienced a significant boom. With recent legalization and scientific evidence of benefits coming to light, the popularity of cannabis is skyrocketing. Many new companies are entering the cannabis world to leverage the never-ending potential the industry can offer. The most successful cannabis brands have to rely on digital means to market their products and stay ahead of the competition. Search Engine Optimization proves to be an effective way to improve search engine rankings, generate traffic, and boost business leads.
Are you looking for easy ways to improve your cannabis website’s ranking through SEO but don’t know how to begin with it? Read on to learn about using SEO to boost search engine rankings.
The best SEO tips for a cannabis business:
Digital marketing helps cannabis brands to interact with their consumers directly. Search Engine Optimization is a significant pillar of creating your brand’s digital presence. It is the process of improving your cannabis website’s visibility in the relevant searches. SEO involves carefully optimizing a website’s contents to improve ranking in search engine results to generate organic traffic. The more visible your cannabis website is, the more buyers will visit it and turn into sales.
Here are five effective cannabis SEO tips:
1. Conduct thorough keyword research
Keyword research is a pivotal part of a successful SEO strategy. The first thing you must do to improve your cannabis business ranking or to generate traffic for the website is conducting detailed keyword research. If you are new to SEO, let’s find out what keywords are. They are terms or phrases that a user can type in the search engine when looking for a business similar to yours. For a cannabis business, keywords can be – cannabis, marijuana, hemp, weed, CBD, THC, cannabis benefits, cannabis uses, and many more.
You can use any free tool like Google Keyword Planner to help you find keywords relevant to your business. It will help you get access to a long list of keywords that your competitors are using. While these short-tail keywords will have more search volume, they will also be competitive. Look for keywords that are more descriptive, have less competition, and more conversions.
2. List on business directories
People have been using business directories for a long time to find businesses. While they might not be relevant as before, business directories have gone online. There are plenty of online business directories that can help users find an appropriate solution to their problems. To help a consumer find your cannabis business, you must list yourself in these directories. You must update your correct information there, including the name, contact information, address, and working hours.
Popular search engines like Bing, Yahoo, and Google have their business directories. Besides that, you can find regional directories for a local SEO cannabis business. It will help your business build credibility and rank among the top search engine results. You will get more foot traffic and give a boost to your sales.
3. Utilize social media
Social media platforms have now become an excellent way for businesses to reach the target audience. The platforms are even more relevant today for businesses since 74% trust social media to buy decisions. In case you don’t already have your brand’s presence on social media platforms, now is the time. Create your business’s account on all major social media platforms like Facebook, Instagram, Twitter, and LinkedIn. You can create and post engaging content to interact with the target audience.
Social media platforms can help you curate a big network of followers to promote your products. They can directly give you feedback about your products that you can incorporate in the future. You can also collaborate with influencers to help you reach a wider audience and talk about your cannabis brand. In many countries, there are restrictions on promoting cannabis on social media platforms. It is wise to go through the guidelines before you start a social media strategy.
4. Focus on link building
If your primary motive is to improve your website’s ranking in search results, you must focus on link building. It is the process of getting other relevant websites to add links to your website. If your website has backlinks to websites that are not only from a similar industry but have a high Domain Authority or DA, it will organically boost your ranking. It serves as a signal to Google that the website is a quality source worthy of citation.
Google has a highly advanced search algorithm, so it is better to find high ranking and good quality websites for link building. You can make a list of relevant websites with good DA and approach them for backlinks. If you have any broken links on the cannabis website, you must also look out for them and correct them for better ranking.
5. Optimize the blogs
While cannabis has been around for decades now, people still fail to understand the basics of it. They have numerous questions about the effects, uses, and benefits of the herb. As a cannabis brand, it becomes your responsibility to educate the audience about your products and cannabis in general. You can curate your content marketing strategy to optimize blogs that create awareness about cannabis and promote your brand.
You must focus on quality content creation while incorporating keywords and other on-page SEO strategies. It can also help you target cold prospects, offer them essential information about cannabis, and convert them into leads. You can also use guest-posting and content syndication to improve your cannabis business’s organic reach.
When it comes to using SEO to grow a business, you must remember that it is a long term investment that brings performance-based results. While it may take a while to see the results, it will help build your business’s credibility, ranking on search results, and domain authority. For a successful SEO strategy, you can incorporate all the tips listed above. It will help you get more organic traffic on the website, turn them into leads, and convert them into sales to grow your cannabis business.