Marketing your products or services to your target audience has evolved over the years—it is not a one-size-fits-all strategy anymore and requires personalization, connection, and more empathy. This evolution is particularly seen with the advent of social media, where bloggers and influencers have become all the rage. A blogging outreach agency can help your business get in touch with a blogger who can market your products or services to their audience (your target audience) and leverage your marketing strategy.
Boom! What your business receives with this strategy is an already-crafted audience that takes the word of their influencer and is ready to give your products or services a try.
If you already have a blogging outreach strategy and are looking to amp it up, this article is for you!
Let’s dive into the details of what blogger outreach is, and a few tips that can help you leverage your marketing strategy. Moreover, you’ll also get to know how a blogging outreach agency may help you achieve a better strategy too.
So, let’s jump right in!
The Rise Of Blogging And Blogging Outreach Agency
You may be surprised to know that the first blogs started being published online back in 1994!
A blog was sort of an online diary where a person would share their opinions, thoughts, experiences, etc. as a way to connect with others and add value in their lives.
It has been a long journey since 1994, and as of today, bloggers view their field, not as a side-hobby but a full-time career. We can say much of this change has come from the rise of social media where content is shared and viewed at lightning speed.
What started off as a picture-sharing app, has become a platform for people to convey their messages, sell products, review services, and build connections. The drastic increase in influencer marketing has caused businesses to turn to these platforms and promote their services and products through these influencers.
Now, how does a blogging outreach agency fit into all of this?
A blogging outreach agency can help bridge the gap between influencers or bloggers and brands. Many brands do not have the time to look for credible influencers who could curate professional content for their promotion. An agency can help brands look for influencers, convey the brand’s message to the influencer, make sure the content influencers create is appropriate for promotion, and ensure that the content is delivered.
Tips For Leveraging Your Blogging Outreach Strategy And How An Agency Can Help!
Here are a few tips that can leverage your blogging outreach strategy.
Evaluate The Blogger
Evaluating the blogger or influencer for your promotion is crucial for a successful campaign. You may reach out to the blogger or influencer with the most followers, but if their content and values do not match yours, chances are, the promotion would go to the wayside.
Therefore, it is important that you first evaluate the blogger or influencer and take a look at their content to see if they have similar values as yours. In this regard, an agency may help and do all the research for you to help you connect with a blogger that is just right for your brand!
Curate A Simple Pitch
Have your eyes on a blogger and want them to say yes to your campaign? Curate a simple pitch!
By simple, we mean that your message should be conveyed by the third or fourth line. Keep it simple and save both your and the blogger’s time.
Moreover, sending the same Email to every blogger isn’t going to cut it. You want to show the blogger that you appreciate them and want them to be a part of your campaign. A personalized text comes off as empathetic, generous, and respectful. Therefore, make sure you’re not sending the same Emails to all the bloggers!
Of course, an agency can help simplify this task for you by writing out personalized Emails to all the bloggers you want on your campaign.
Let Your Creativity Flow!
When you’re pitching for a collaboration, it will help if the content idea is creative, fun, and useful according to your brand. Creative content is appreciated by both the bloggers and the audience; therefore, ensure that your content pitch is creative and unique. Moreover, you may ask for the blogger for their input as well!
Don’t have time for creating creative pitches? No problem! An agency can definitely help sort out the creativity department and make sure that your content has creativity and uniqueness.
Whether the promotion project is on-going or one-off, creating trust between the bloggers and your brand is important. Why should a person invest their time, creativity, and energy when they don’t even trust you?
Trust-building may occur with engagement and interaction. Following your bloggers on social media, mentioning them on your social media platforms, sharing their content, commenting on their blog posts, sending them personalized Emails, and following up with them are ways to build trust with your blogger.
When your blogger trusts and adores your brand, they are likely to create content that is close to their heart and is authentic. Authenticity is highly appreciated today in a storm of content and sponsored posts!