Generating leads is one of the main purposes of building an E-commerce website. Companies working in Dubai anywhere in the Middle East region get severe competition in generating leads. There are hundreds of thousands of companies operating in the Middle East region, vying for the attention of their prospective customers. You will find hundreds, or sometimes thousands of companies, producing the same product, for example, children’s apparel or shoes.
So how are they going to sell their product in the wake of such tough competition? Read on as I discuss this in detail. With the help of some great tips, you can have a great chance to make it big. If you want to know how to go about this, the following three factors will offer you a lot of food for thought.
- Simple Navigation
Simple navigation is the key to making sure that you are making good strides in offering your visitors enough facilities. As a business owner, you need to think about the parts that will be taken by your prospective customers in getting to the order page. That’s why you need to make sure that the navigation is simple enough so that they can find what they are looking for pretty easily. In particular, information related to the product contact information and the detail about shipping most important for a first-time customer.
You also need to keep taking care of wires that will take some different paths as against most of the visitors on your website. These visitors will try to search your product by market, geographical location or industry to name a few. So, you need to offer them navigation that can make them find the product they are looking for in a maximum of two to three steps. A delay or introduction of further steps will make a visitor irritate to no end, and he may leave the site.
To make sure this doesn’t happen, you need to think about ways to make things work in your favor. The use of simple navigation doesn’t mean that your website will look ordinary in terms of design. This is a common misconception among many people, but this is not true. Good navigation doesn’t mean that you have to sacrifice in terms of UI/UX. Use navigation according to your product/service and there is no way that you need to compromise on the design aspect for generating the leads.
The use of videos in generating leads is one of the few steps that every website has to undertake, whether it is a full-fledged E-commerce website or a simple portal for a newly launched startup. The video has the power to attract visitors like no other. We all like to see videos that are related to the product we are looking for so that we can get an idea about what features are in the product.
For getting more leads, short videos of about 10 to 30 seconds can make a difference in educating your prospective customers as to how your product is different from the others. For example, if you can highlight the features of a torch that you are selling on your website, a video showing how much light or focus your torch has, and how efficient it is in terms of battery usage. For example, you can show a 30-second time-lapse video using the torch for many hours would be a great way to market your product.
When it comes to storytelling, there’s nothing like a video that can help you in making your visitors know more about your product in a very unique and interesting way. Think about your prospective customers watching your videos about the product that can persuade them and buy them instantly. Video has the power to influence decisions very quickly because after watching a video, we are convinced that the product we are looking at is great, and it is the one that we are looking for.
For the manufacturers of Industrial Products such as heavy-duty generators, trucks, and any large vehicles, videos can be effective. The reason is simple; there is no other way to provide information about such products which will take lots of effort otherwise. For example, a video can show the features of a generator inside 30 seconds but if you try to describe it in words, it will take a lot to make a person understand.
The complexities of industrial products, for example, is one of the reasons how video can generate very quickly leads as the person after watching a video will be convinced that the features are exactly what he is looking for.
- Social Media Proof
Generating leads online through the use of social media, social media proofing can turn out to be effective. There are several aspects to which Social media presence for all the businesses is a necessity to say the least. From top conglomerates around the world like Nestle Unilever or top IT firms like IBM and Microsoft, you will notice that each one of them tries extremely hard to make the social media work for them.
Just take the example of Industrial Products as they will be reluctant to have a social media presence, thinking that their customers are only that much interested in it. But with over 2.5 billion active Facebook users and similar huge figures for Twitter and Instagram, there is every chance that around half of your prospective customers will be using at least one of the social media platforms.
That’s why companies can use social media platforms that work best for them. For example, LinkedIn will work best for a new startup rather than Instagram or Snapchat. Professionals and companies looking for good traffic and then getting the leads need social proofing so that they can get to their goal eventually.
If you think that it is difficult for you to apply all the aspects mentioned in this blog, you can get in touch with a Web Design Bahrain Company that can work in your favor. Please offer your valuable feedback for this work or ask any question by using the comments section below.
Muneeb Qadar Siddiqui is a seasoned mobile app developer at social media agency in Dubai having years of experience in developing apps in the Middle East region. He has created a number of mobile apps for his company and has offered his customers bespoke solutions regarding the apps. He likes to read about numerous technology issues and like to do it latest in mobile technology to his followers.