According to the research carried out by Emarsys in 2019, social media had over 3.5 billion profiles on it worldwide. And the number continues to grow.
Looking at how many users there are, it is not that surprising that brands are looking to increase their presence on the most popular platforms like Facebook and Instagram. And there are a number of reasons why social media can become a cornerstone for your ecommerce project.
Reason #1 – Getting Inspiration
Since social media has so many active users, it is a perfect place to find inspiration for ideas. For instance, if you want to master print on demand with Printify, you will need to come up with designs that sell. And seeing work from other artists is an excellent source of inspiration.
Reason #2 – Trafic to Your Website
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Social media posts and adverts bring more traffic to a website. And it is not just about posting direct links to a blog post or a product page. Usually, you can add a website URL in your profile on a social media platform. So whenever someone is browsing through your channel, they will see a link and might be interested in clicking on it.
People who visit a site via social media do so because they are interested in the advertised content. Such traffic is valuable and it leads to more sales.
Reason #3 – Benefits from Visual Content
Social media posts are usually made up of two parts – visual and textual. The content on these platforms benefits those who have a talent for creating highly-engaging visuals.
According to John Medina from Brain Rules, only 10 percent of the information you hear or read will remain after three days. Meanwhile, adding a relevant picture with the same information increases the percentage to about 65.
We are speaking about ecommerce where product images are very important. And if there is one place to advertise it to so many individuals, social media platforms are that place.
Reason #4 – Work with Influencers
Some businesses hire influencers with the intent to increase their conversions. Others focus on raising brand awareness.
Finding the perfect influencer can be a challenge if you lack budger or operate in a very specific niche. However, there should be a few micro-influencers who can give a shoutout and advertise you to the right demographic. The attention drawn from an influencer lifts a brand’s name and leads to an increase in products sold.
Reason #5 – Direct Interaction with Your Audience
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Establishing a great relationship with your shoppers is necessary if you want to build a sustainable business. Websites usually have live customer support chat and an email address for inquiries for this purpose.
But even though the customer service does not begin and end with just social media, it helps a lot when you can organize polls, ask questions, share exclusive footage and reply to comments. Such interactions help to build trust between you and the audience.
Reason #6 – Contests and Giveaways
Organizing a contest or a giveaway on social media is easy. All you need to do is create a post and ask people to like, follow, share, tag a person, or leave a comment to enter.
So long as the entry fee costs nothing, users will be more than happy to participate even if they do not really need a prize involved. Every interaction with the post will help to spread it on the platform and bring you more fans.
Reason #7 – Competition Research
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Competition can also become your ally. Follow them on social media and see what kind of content they are posting. See how much time they dedicate to interact with the followers.
And since most announcements tend to happen on social media, you will be one of the first to know when they launch a new product or start running various promotional campaigns.
Reason #8 – Opportunities to Work with Other Brands
Working with other brands has its benefits as well. There may come a time when you run out of ideas. Cooperation will spice things up and both parties involved will gain attention from each other’s followers.
Initiating contact is easy. Share their post on your social media page and it will draw their attention. Tell them that you would like to create a joint venture and share your expectations and how it can benefit the two of you.
Reason #9 – Staying on Top of Industry News
Depending on your niche, there may be a lot of trends and news that everyone who works there needs to keep up with. Twitter is a prime example of a platform that is usually the first to receive the news and get quoted on other websites.
Follow pages that are relevant to your industry and you will never fall behind what is happening in the business.
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